Kimberly Goodwin, Ph.D.

How Shift Share Analysis Works

The information conveyed in a real estate market analysis should provide data necessary to fully understand the location and market dynamics. One of those components is an analysis of the economic and industrial core of a location. The primary industries of an area determine the supply and demand conditions for specific types of real estate …

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How Do Cities Grow?

One of the fundamental requirements of a market analysis is the ability to understand the economics of the location. To fully understand the value that a property in its current or planned use brings to a market, one must consider the economics of urban growth patterns as well as the overall market activity and health …

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Location: Physical and Environmental Factors in Real Estate

The phrase “location, location, location” is a phrase used over and over again in the discussion of real estate markets. It continues to be as relevant today because location is ultimately what brings value to a piece of real estate. For example, a high-rise office building in downtown New York City would have comparatively little …

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Getting Started with Real Estate Market Analysis

A detailed market analysis is key to any real estate investment decision. Even though the financial projections have far more impact in management and investment decisions, market analysis is behind each and every number in the financial statements. So, it is important to take the time to gather the data required to fully understand the …

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Why Is Real Estate Market Analysis So Important?

Many real estate investors fail to recognize the importance of the market analysis. Whether they lack the skills and knowledge to complete the market analysis or just don’t understand the benefits, market analysis is an undervalued asset in real estate investment. In reality, the market analysis is the most important element in evaluating a real …

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